Nintendo Boss Says $80 For Mario Kart Is Not The New “benchmark”

The
recently
full
reveal
of
the

Nintendo
Switch
2

resulted
in
some
backlash
among
fans
when
it
was
announced
that
not
only
would
the
new
machine
cost
$450,
but
that

upcoming
Mario
Kart
World

will
cost
$80.
Before
that,
Nintendo’s
most
expensive
Switch
game
was
The
Legend
of
Zelda:
Tears
of
the
Kingdom
at
$70,
the
now
standard
price
for
premium
games.

Initially,
it
also
seemed
like
the
physical
edition
of
Mario
Kart
World
would
be
priced
at
$10
more,
giving
rise
to
a
wave
of
even
harsher
backlash..
That
information
seems
to
have
been
incorrect,
though,
as
pre-orders
are
the
physical
edition
are
also
listed
at
$80.


In
an
interview
with
Gene
Park
of
the
Washington
Post,

Nintendo’s
big
boss
Doug
Bowser
(no
relation)
has
attempted
to
explain
the
company’s
decisions
to
charge
$80
for

Mario
Kart
World.

“What
you
see
right
there
is
variable
pricing,”
Bowser
told
the
publication.
“We’ll
look
at
each
game,
really
look
at
the
development
that’s
gone
into
the
game,
the
breadth
and
depth
of
the
gameplay,
if
you
will,
the
durability
over
time
and
the
repeatability
of
gameplay
experiences.”

Bowser
goes
on
to
say
that
there
are
many
factors
that
go
into
determining
a
game’s
price
but
that
the
new
Mario
Kart
does
not
represent
a
“benchmark”.

“So
I
think
you
can
anticipate
that
there
will
be
variable
pricing,
and
we
haven’t
set
a
benchmark,”
said
Bowser.

Bowser
chose
not
to
comment
on
how
this
could
influence
the
rest
of
the
gaming
market,
stating
that:
“I
can’t
speak
for
other
games
that
might
be
released
by
other
publishers
or
other
platforms.
It’s
more
about
what
we
think
is
right
for
our
content,
what
is
the
right
value
for
the
consumers
as
they
come
into
our
platform.”

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