Microsoft Randomly Shuts Down Its Movie & TV Store On Xbox And PC

With
absolutely
no
warning
and
zero
gilding
the
lily,
Microsoft
has
abruptly
shut
down
the
ability
to
buy
movies
and
TV
shows
via
its
store
on

Xbox

and

PC
.

People
became
aware
of
this
as
they
visited
the
story,
only
to
be
greeted
by
error
messages.
Microsoft,
meanwhile,
had
posted
up

a
Q&A
detailing
the
changes

while
they
in
the
process
of
actually
making
them.

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“Microsoft
has
stopped
selling
new
movie
and
TV
content,”
says
the
Q&A.

The
good
news

if
it
can
be
called
that

is
that
you
can
still
watch
all
of
the
shows
and
movies
that
you
already
bought.

“You
can
continue
to
enjoy
your
existing
purchases
using
the
Microsoft
Movies
&
TV
app
on
your
Xbox
or
Windows
device,”
Xbox
said,
while
hastily
ripping
down
its
own
storefront.

Thus
far,
Xbox
and
Microsoft
have
not
issued
any
official
statement
on
why
this
decision
was
made,
or
why
it
was
so
sudden.

I’m
going
to
assume
that
the
most
likely
reason
is
that
the
storefront
just
wasn’t
very
successful.
Netflix,
Amazon,
HBO
Max
(or
whatever
they
are
calling
it
these
days)
and
a
host
of
other
subscriptions
models
are
the
dominant
force,
and
I
can’t
imagine
Microsoft’s
movie
and
TV
storefront
was
driving
a
lot
of
sales
or
rentals
compared
to
its
running
costs.

Still,
it’s
peculiar
for
it
to
be
shut
down
so
abruptly.
At
the
very
least,
companies
normally
announce
these
things
in
advance,
if
nothing
else
because
people
will
often
panic
buy
a
bunch
of
stuff
before
it
closes.

That
said,
I
cannot
remember
the
last
time
I
used
the
store.

It
could
also
be
related
to
Microsoft’s
latest
spree
of
layoffs,
which
has
resulted
in
thousands
of
people
losing
their
jobs.

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