
In
surprising
news,
PlayStation
has
abandoned
its
dual-CEO
strategy
less
than
a
year
since
implementing
it,
announcing
that
Hideaki
Nishino will
remain
as
the
sole
CEO
of
Sony
Interactive
Entertainment,
the
business
subsidiary
of
Sony
containing
PlayStation.
As
for
Hermen
Hulst,
he’ll
remain
in
charge
of
PlayStation’s
first-party
but
will
now
report
directly
to
Nishino.
“I
am
truly
honored
to
take
the
helm
at
Sony
Interactive
Entertainment,”
Nishino
said
in
a press
release.
“Technology
and
creativity
are
two
of
our
biggest
strengths
as
we
continue
to
focus
on
developing
experiences
that
deliver
entertainment
for
everyone.
We
will
continue
to
grow
the
PlayStation
community
in
new
ways,
such
as
[intellectual
property]
expansion,
while
also
delivering
the
best
in
technology
innovation.
“I
want
to
thank
Hermen
for
his
expertise
and
leadership
as
he
continues
his
role
as
CEO,
Studio
Business
Group.
I
am
deeply
grateful
for
the
PlayStation
community
and
their
continued
support
and
I
am
very
excited
for
what
the
future
holds.”
Speculation
about
why
Hulst
has
been
removed
or
stepped
down
is,
of
course,
running
rampant.
Is
it
possible
it
is
related
to
the
failure
of
Concord,
of
which
Hulst
was
reportedly
a
major
champion?
While
it’s
possible,
it
also
seems
unlikely
as
Hulst
will
remain
in
charge
of
first-party
titles
at
PlayStation,
and
if
Sony
was
genuinely
that
angry
at
the
games
failure
it
seems
odd
to
keep
the
man
responsible
for
it
leading
the
first-party
division.
It
seems
more
likely
at
this
point
that
Sony
felt
the
dual-CEO
strategy
simply
wasn’t
working,
or
that
Hulst
himself
didn’t
find
himself
enjoying
or
fitting
into
the
role.
Running
the
first-party
division
is
probably
a
full-time
job
on
its
own,
after
all.
When
the
pair
took
over
the
co-CEO
roles,
they
attempted
to
explain
that
“Hermen
runs
his
thing,
I
run
my
thing,
and
then
we
get
together
to
talk
about
how
to
grow
the
business.
Growing
the
business
for
success
has
a
conflict
as
well:
how
we
impact
each
other
or
how
we
want
to
sacrifice
or
not.
It’s
a
balance.
It’s
an
opportunity
and
a
risk.”
This
isn’t
the
only
change
over
at
Sony,
as
Hiroki
Totoki
has
been
appointed
the
new
CEO
of
the
company.
You
might
remember
that
Totoki
briefly
held
the
role
of
temporary
CEO
of
Sony
Interactive
Entertainment
between
Jim
Ryan
leaving
and
the
dual-CEOs
taking.
Looking
back,
it
seems
like
Totoki
has
been
groomed
for
this
role,
as
being
put
in
charge
of
SIE
was
likely
done
as
a
way
of
letting
him
get
to
grips
with
the
company’s
most
valuable
asset;
it’s
gaming
division.
The
outgoing
CEO
of
Sony
Kenichiro
Yoshida
will
stay
on
as
chairman
of
the
board.
How
do
you
guys
feel
about
this
shake-up?
After
all,
while
PlayStation
is
still
doing
financially
very
well
and
is
in
a
strong
position,
a
lot
of
the
company’s
decisions
lately
have
been
questionable
and
garnered
a
lot
of
criticism,
while
its
live-service
ambitions
have
crashed
and
burned.


