Publisher
2K
Games
has
revealed
that

Borderlands
4
will
not
be
joining
the
small
list
of
games,
such
as
Mario
Kart
World
and
the

upcoming
Outer
Worlds
2,
that
have
moved
up
to
the
$80/£70
bracket.

The
announcement
follows
controversial
statements
from
Gearbox
CEO
Randy
Pitchford,
a
divisive
figure.
When
asked
about
pricing,
Pitchford
said
it
wasn’t
in
his
purview,
but
also
added
that
“If
you’re
a
real
fan,
you’ll
find
a
way
to
make
it
happen,”
before
launching
into
a
personal
story
about
how
he
bought
an
$80
game
as
a
teenager.

Unsurprisingly,
the
way
Pitchford
worded
his
message
pissed
people
off,
as
they
pointed
out
it
seemed
to
imply
you
were
only
a
real
fan
if
you
were
willing
to
shell
out
more
money,
or
would
go
to
extremes
to
buy
the
game.

He
would
try
to
walk
the
statements
back
and
clarify
what
he
meant,
but
by
then
the
damage
was
already
done.

His
later
explanation
raised
plenty
of
good
points
about
the
state
of
the
industry,
rising
budgets,
wages,
development
time
etc.
all
coming
together
to
justify
the
increased
price-point.
Of
course,
none
of
those
points
are
new,
but
they
remain
vital
talking
points
when
it
comes
to
the
health
and
future
of
games,
regardless
of
which
side
you
fall.

That
doesn’t
stop
Pitchford’s
initial
comments
making
him
sound
like
an
asshole,
though.

Anyway,
Borderlands
4
is
now
officially
confirmed
to
be
launching
at
$70/£60.
Like
most
games,
there
will
also
be
several
more
expensive
options
on
the
table,
namely
a
£89.99
/
$99.99
Deluxe
Edition
and
a
£119.99
/
$129.99
Super
Deluxe
Edition,
both
of
which
add
a
bunch
of
digital
content.
Check
out
the
fancy
graphic
below
to
see
what’s
going
to
included.