Whether
you’re
deeply
into
politics
or
prefer
to
avoid
discussing
it
at
all
costs,
there
are
just
some
days
where
it
cannot
be
avoided.
Case
in
point,

Sony
is
considering
increasing
the
cost
of
the

PS5
yet
again
to
combat
the
huge
tariff
increases
imposed
by
the
US
across
the
globe.

Speaking
at
the
latest
Sony
financial
call,
it
was
confirmed
that
the
company
is
expecting
to
see
a
$680
million
cost
increase
due
to
the
tariffs.
Sony
CFO
Lin
Tao
stated
that
the
company
is
considering
“passing
on”
those
costs
to
consumers.

You
may
recall
that
Sony
has
already
done
this
to
some
degree,

implementing
a
price
increase
just
a
few
weeks
ago
that
impacted
the
UK,
Australia,
Europe,
and
New
Zealand.
At
the
time,
it
was
speculated
that
Sony
was
doing
this
to
combat
the
tariffs,
essentially
spreading
out
the
damage
across
multiple
other
regions.

This
has
been
a
rather
odd
generation
in
that
both
the

Xbox
and
the
PlayStation
have
become
more
expensive
to
purchase
since
their
release,
instead
of
cheaper.
Xbox
also
opted
to
raise
prices
again,

and
will
be
charging
more
for
first-party
games
going
forward.

Sony
CEO
Hiroki
Totoki
also
tackled
the
tariff
topic,
saying
that
Sony
is
considering
moving
more
PS5
production
to
the
US.
He
said
that
the
machine
“can
be
produced
locally”
and
would
be
an
“efficient
strategy”
to
combat
the
tariffs.
Of
course,
setting
up
production
takes
time,
so
it’s
unclear
whether
Sony
would
still
raise
the
cost
of
the
console
in
the
meantime.

For
now,
the
PS5
continues
to
sell
well,
according
to
Sony’s
data.
It’s
now
up
to
77.7
million
units
sold,
just
a
few
percent
behind
what
the
PS4
sold
in
the
same
time
frame.
Of
course,
this
data
doesn’t
reflect
the
recent
price
hike,
or
potential
future
price
increases
as
well.
Nor
does
it
take
into
account
that
the
PS5
is
far
more
expensive
than
the
PS4.