The info from iResearch shows the marketplace measurements of Asia online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly compound that is average price of 31.3per cent, method greater than compared to United States market that is 3.4%.
| Rank | Web Site | Popularity | Share Of The Market
Now |
share of the market
1 12 months ago |
|
| 1 | Jiayuan | 72.77 | 54.33percent | 48.54percent | ^ 5.78% |
| 2 | Zhenai | 14.44 | 10.77per cent | 11.5per cent | v 0.73% |
| 3 | Baihe | 11.50 | 8.58% | 9.59percent | v 1.01% |
| 4 | ??? | 6.73 | 5.02percent | 5.73% | v 0.71% |
| 5 | ???? | 5.05 | 3.77percent | 3.99percent | v 0.23% |
| 6 | ????? | 4.20 | 3.13percent | 2.99percent | ^ 0.14% |
| 7 | ??? | 3.83 | 2.85per cent | 3.8% | v 0.95% |
| 8 | ?? 100 ??? | 2.75 | 2.05percent | 2.33percent | v 0.28% |
| 9 | ??????? | 2.19 | 1.63% | 3.17% | v 1.54% |
| 10 | ?????? | 2.19 | 1.63% | 1.95percent | v 0.32% |
| 11 | ??? | 1.50 | 1.11percent | 1.3% | v 0.2% |
| 12 | ????? | 1.34 | 1% | 1.02percent | v 0.03% |
| 13 | ?????? | 1.05 | 0.78percent | 0.7percent | ^ 0.07% |
| 14 | ??? | 0.83 | 0.61percent | 0.66percent | v 0.05% |
| 15 | ???? | 0.74 | 0.55percent | N/A | ^ 0.55% |
| 16 | ??? | 0.68 | 0.5percent | 0.62percent | v 0.12% |
| 17 | ????? | 0.64 | 0.47percent | N/A | ^ 0.47% |
| 18 | ???? | 0.59 | 0.44% | N/A | ^ 0.44% |
| 19 | ????? | 0.51 | 0.38% | 0.67percent | v 0.29% |
| 20 | ????? | 0.40 | 0.29percent | 0.5percent | v 0.21% |
The market is quite mature with a highly concentration level as shown in the table. In 2012, the greatest 3 web site just take 73.7% associated with the market, on top of that, 1st 10 web sites have actually occupied 93.81%.
Having said that, the company mode has not yet changed basically, very nearly away from date.
Issue
Users don’t stay for the very long time
The users of on line site that is dating clear target: to locate their skip. Or Mr. Right. Therefore after finding usually the one they desire, they shall stop with the web web site. As Muyan, Baihe ( No. 3 dating website in China) states, one account frequently remain active for 6 thirty days to at least one year.
Few clients are having to pay user
The site that is no. 1 Jiayuan, has only about 550,000 spending users each month, with 35 million users as a whole. The portion of having to pay users is 1.6%
Explanation
Not enough conversation
This might be a typical design of Chinese site that is dating fundamental personal information + connection. But, the four choices right right here, “send text”, “say hello”, “send gift” and “follow her” aren’t sufficient appealing. I feel that the profile like reading specifications of a machine when I see this.
No service that is follow-up
After wedding, partners likewise have needs like consultancy and this can be incorporated into these websites. Whilst in reality, no body made it happen.
Lack of focus
Looking among tens of an incredible number of candidates from various parts of society, from young to… that is old users need certainly to spend enough time and you will find constantly unreal information to care. It’s a hefty task for everybody else.
No service that is relevant
Many online dating sites just provides dating and matching solution. The details about relevant solution such as for instance wedding photography, wedding banquet, vacation booking can be found on hardly these sites.
Minimal dependability
Final thirty days, a woman from Beijing came across some guy claiming himself as a “project manager”. This person invited her to check out their “project” and through the journey your ex suffered automobile accident. Nevertheless, she got no care from the “project manager” and impose fist from even him. In accordance with a study from Shanghai Morning, nearly 30% users have seen this issue.
Trend
New services
Besides dating solution, internet dating sites are now attempting product that is new wedding such as for https://sweetbrides.net/russian-brides/ example B2C shop online. As an example, Jiayuan created their web store “Que” by the termination of just last year, providing service that is relevant marriage ceremony, photography.
Consultancy
Wedding and household therapist ended up being acknowledged by Chinese federal government in 2007. This market will expand faster in the near future with the permission by government.
Genuine title
Baihe begun to push its users to place name that is real personal data online at the conclusion of this past year. By this real means, Baihe aimed to truly save lots of dilemmas such as for instance identification and credibility because of its users. And today other sites will also be attempting this.
